Social media platforms have become an integral part of our daily lives, with millions of users scrolling through their feeds every day. This makes social media a valuable tool for businesses to promote their products and services to potential customers.
One such effective way to be present on social media is through explainer videos. These short, engaging videos can convey your brand’s message in just a couple of seconds.
Using video editing software helps in adapting your explainer videos to resonate with followers on Instagram, YouTube, LinkedIn, and beyond. Let’s dive into the essentials of editing for social media and crafting impactful, platform-optimized content.
Understanding Platform-Specific Needs
Users expect different things from being on each of the mentioned platforms. This somewhat influences how you should edit explainer videos. The common characteristics are:
- Instagram and TikTok: These platforms thrive on bite-sized, vertical content, with short video product ads, cooking tutorials, DIY guides, etc.
- YouTube: YouTube is the home of long-form videos, ideal for a more deep educational content. Horizontal orientation (16:9) is best here, but you can also leverage Shorts for TikTok-like clips.
- LinkedIn: For LinkedIn, professional training videos, product demos, and educational content are more suitable options. The options are the same as for regular YouTube videos.
Explainer Video Creation for Different Platforms
Now that you understand the platform needs, let’s explore video editing techniques to create effective explainer videos for each. The two primary elements of video content are visuals and audio, crucial for optimizing your social media videos.
Read: https://blog.hubspot.com/marketing/explainer-videos
- Visuals
Cutting to the Right Length
Engagement rates depend heavily on video length. And you can post a 1-hour-long video on TikTok or go for up to 12 hours on YouTube.
But, longer videos don’t guarantee more views. Viewers get bored quickly, especially when listening to undynamic speakers or looking at monotonous visuals in an explainer video.
Find a sweet spot for your video length and cut plus trim video clips to create a cohesive narrative.
Dimensions
To accommodate Instagram’s square or TikTok’s vertical format, use the crop tool to adjust your video’s aspect ratio, making it fit the desired platform. You can also use the zoom and pan effect to emphasize specific parts of your footage.
Color
Video editing software provides color correction/grading tools that tweak brightness, contrast, saturation levels for an impressive visual experience that suits each platform.
That’s actually very dependable on what type of explainer video you’re creating. A cooking tutorial will require brighter, warmer colors compared to a tech review, which tends to have a cooler aesthetic.
Effects
Use filters sparingly since overdoing them can ruin your video’s message. It’s like a pinch of salt in your food — too little, and you don’t taste it; too much, and you can’t eat your meal. Add transitions to create diversity and smooth the flow between cuts.
- Audio
Let’s face it; we enjoy videos more when the audio is good. Poor sound can lead to negative comments, skipped parts, and other issues.
Background Music
Background music complements the mood, hints at what people should feel while watching, and can also cover unwanted noise in an explainer video. Consider what kind of vibe you want to give off and what genre matches your message.
Voiceovers
Music with text is great but including a voiceover can make your explainer videos more personal. A human voice simplifies complex concepts, makes explanations more engaging, and inspires viewers to take action.
If you don’t want to record your own voice, there are plenty of platforms that offer AI-generated human-like voices to use in your videos.
Enhancing Accessibility with Captions
Let’s discuss it as a separate category, as many still underestimate their importance. You don’t always watch a video with a sound on, right? Sometimes the circumstances just don’t allow it, so all that left is to watch it later… or read the captions.
Don’t rely solely on auto-generated captions; instead, use a captioning tool for the best results. Or create titles with text to highlight steps and mention the most important points.
Plus, it helps you reach a non-native-speaking audience. You make content more inclusive, demonstrate your willingness to help others understand you better.
Perfecting the Final Look
After all the editing and adjustments, make your explainer shine a bit more before publishing it. You can add an intro with your logo, a call to action at the end, and even links for more information. A video editor is your best friend here, with stock footage, pre-made templates, and other features. So don’t miss the chance to make your explainer videos look professional.
Edit a video to adapt it to each platform you’re planning to post on. It’s more tedious than just posting the same video everywhere, but it can bring better results. And don’t forget to use analytics tools to measure the success of each video — where it gets the most views and shares, how people react, etc.
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